Anna Abramkina

CONLEY Ltd. - Garment retailer

Co-founder / General Director

​April 2010 - present

 

Arrangement of the whole operating process of the company:

 

Regular business trips to Milan and Moscow for selection and procurement of fashion collections

Communication and negotiation with 7 different fashion houses and their showrooms (Italian, French, British, Russian, Dutch)

Visiting trade shows and exhibitions to search for new suppliers and technological innovations (e.g. innovative shop equipment and facilities, retail software)

 

Arranging delivery of the goods: searching for suitable logistic companies, conducting freight traffic

Controling of price strategy

 

Adjusting marketing strategy in line with changing customer behavior and purchasing power

Arranging and controlling advertising and promotion campaigns (Online, TV, Outdoor advertisement, and social media promotions)

Event management (organizing and styling fashion shows, styling for fashion magazine shootings, collaboration with Pacific Style Week)

Collaborating with fashion magazines and writing personal comments in fashion columns (e.g. fashion column in Dorogoe Udovolstvie magazine, December 2013, Russia)

Creating window and in-store visual merchandising; controlling product lay-out

 

Personnel management: recruitment and training of 5 shop assistants (development of internal behavioral policy; development of training program and conducting practice meetings with shop assistants)

Motivation of employees and enhancement of corporate spirit

 

Inventory management, sales analysis, category brand analysis (e.g. identification of best sellers in terms of brand, garment category, style, color), analysis of cash flow, budgeting, calculation and analysis of financial ratios (gross margin, operating margin, average inventories turnover)

 

    Developed a successful enterprise (retail turnover for 2013 totaling 240,000 Euro)